Vizgen is an innovative SIngle-Cell spatial genomics company focused on pioneering the next generation of genomics, with tools that demonstrate the possibilities of in situ single cell spatial genomics, leveling a new standard for the spatial genomics field. These tools are enabling researchers to gain new insight into the biological systems that govern human health and disease with spatial context. Was honored with being given the task of creating an integrated full creative campaign to tell this story. This included a full photoshoot, concept to completion, retouching by myself, art direction and multiple tactics that spanned across the board for this special client. I have a big heart for the genomics field and wanted to approach this with rich storytelling and stopping power. In tandem created an interactive touchscreen app that drove customer engagement. This campaign went on to win multiple NYX Marcom awards.