This fully integrated campaign was a unique and brilliant project working hand in hand with the team of Thermo Fisher Scientific. They wanted to do something unique and special that spanned an entire year to create new client engagement. This was to celebrate 20 years of DNA. I directed, designed and worked with and directed three well known artists (featured in WIRED and Rolling Stone) as being a creative artist myself for poster #1. Along with creating the designs and collateral also created the unique logo mark and branding overall. This campaign was a massive success and won multiple large awards for the year 2023.