This Project was unique in its aspect of really digging into the pharmacutical and medical legal area. (Navigating through the tunnels of legal feedback and regulatory review) Tasked with creating a strong and compelling story in what would otherwise be a dry and dense subject.
Focused towards an audience of nurses and practitioners , wanted to bring to life a unique way to speak to sanitary and important defense in decolonization. The client adored the look and concept, which broke through in an otherwise uncreative market.